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Chris Craft/Oliver Motors
By Chuck Petersen
While attending the 1997 Antique Motorboating Symposium at the
wonderful facility in Newport News, I noticed two examples of Chris
Craft outboards produced in the 1950’s. They were the first and
only survivors of this rare brand I have run across over the years.
While few specific details concerning the engineering development of
these motors exist, I thought a brief history would prove
interesting.
In the late 1930’s, Jay Smith began working on an outboard motor
design to complement the planned production of an outboard line of
boats. The
company indeed produced several plywood models most notable of
which, the 12 foot was the “Meteor” two-seater. These were sold
as kits for very
reasonable prices (the eight foot rowing pram sold for $48.00 plus
shipping). Most were home built but a few were assembled by dealers.
These kits went out of production around 1959 as fiberglass took
over.
To power the smaller
hulls, Chris Craft offered the 5-1/2 hp. “Challenger” motor in
1949. The larger 10 horse “Commander” debuted in 1950. These
sleek metallic blue engines sold well and 15,000 copies were
manufactured in 1950. Production suddenly was halted at the end of
1953. Some say fear of copyright litigation from industry giant,
Kiekhaffer Mercury, was to blame. I did notice a striking similarity
to the KG-4 model pictured here.
In 1954 the farm machinery concern, Oliver Corporation, bought the
former Chris Craft production facility. In addition to the small
5-1/2 and 10 hp models, a 35 hp model was released in 1955. Unlike
the earlier models, Oliver offered full shift gear cases and
electric starter (35 hp model). While never gaining a significant
market share, Oliver did make a design statement with their
colorful, fiberglass one-piece cowling.
Production briefly moved overseas to England in 1960 in an attempt
to reduce costs. By 1961 all production stopped for good. One
interesting side note: In 1958 a toy version of the 35 hp Oliver
“Olympus” was offered by the famous K & O Firm of
California. These are now some of the rarer models prized by toy
collectors. I ran across one at an Antique store in Escanaba,
Michigan. I really like these little guys, but the price tags
usually scare me away. Perhaps a future article?
See you in Red Wing.
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